the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
Data from YouGov Profiles, analysed by consumer insights company KLA, highlights how South Africans are increasingly using social media to discover, engage with, and purchase products.
These were winning brands according to some Monday morning post-game analyses.
An analysis of 1,537 successful advertising campaigns from the WARC case study database reveals that the median profit ROI for successful advertisers is 2.5:1, suggesting that campaigns have become more efficient over time.