Tractor Outdoor Adds New Sites
Tractor Outdoor has expanded its national network with the addition of two new digital billboard sites, located in Ferndale (Gauteng) and Paarl (Western Cape).
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Case study: How a catchy billboard campaign went viral
The #GetNakedAnywhere campaign from fully digital insurance platform, Naked, has turned into a viral TikTok phenomenon that has generated more than 20 million organic views.
CPMs, spend rising in most programmatic DOOH categories
Screen and TV media for the first time have tied with billboard media as the largest asset category with both claiming 29% of spend in the second half of 2024. This reflects the growing weight of video advertising in digital out-of-home (DOOH), according to data released Monday.