The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning†– reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
This year, I celebrate 25 years of working in the media industry. Quite to the contrary, I am actually filled with newfound optimism and gratitude for this wonderful industry I am privileged to be part of. So, if you are young and looking for a cool career path to follow, read on. If you have worked in media for longer than you can remember and need a boost, read on as well!