SABC has a plan to turn R1-billion annual profit
The South African Broadcasting Corporation (SABC) expects to report a nearly R1-billion profit in 2026/27, the National Treasury revealed in its Budget Review document.
budget
P&G eyes $700m advertising savings and efficiencies
Procter & Gamble says it has “runway†for annual savings and efficiencies in its advertising budget of between $500m and $700m, and it expects to reinvest that in media reach, advertising and effectiveness.
Campaign numbers rising, but so are challenges
Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets.