challenges

Global

Campaign numbers rising, but so are challenges

Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets.

Global

Younger drinkers boost Constellation Brands

WARC’s Industry Snapshot: Alcoholic drinks report notes that the wider drinks category is facing a number of challenges, including greater moderation, with Gen Z increasingly opting for activities that do not revolve around drinking.

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