WPP’s Q1 results met expectations amid macroeconomic challenges and new business timing. CEO Mark Read expects similar conditions in Q2, with improvement in the second half, noting tariffs will affect clients and the broader economy.
WPP’s Q1 results dip, tariffs not expected to directly impact the network Read More »
Kantar’s Media Reactions 2025 asks you to share your opinion on the challenges and opportunities facing marketers today.
WARC Media forecasts that by 2026, social platforms will capture one in every four ad dollars globally, with spend topping $300bn. But looming regulatory challenges could cloud the outlook.
Social media to take a quarter of all ad spend, but regulatory threats loom Read More »
Google has once again reversed its plans for third-party cookies, deciding to keep them in Chrome instead of creating a separate system as previously intended.
What’s next as Google keeps cookies amid challenges to its dominance Read More »
Let’s explore the key areas of progress, challenges that remain, and the steps needed to push OOH forward in South Africa.
OOH in South Africa: Where we are & the road ahead Read More »
Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets.
Campaign numbers rising, but so are challenges Read More »
WARC’s Industry Snapshot: Alcoholic drinks report notes that the wider drinks category is facing a number of challenges, including greater moderation, with Gen Z increasingly opting for activities that do not revolve around drinking.
Younger drinkers boost Constellation Brands Read More »
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