The radio stations and TV channels bleeding the SABC dry
Two of the SABC’s three main free-to-air channels and eight radio stations are running at a loss, including once prominent platforms like 5FM, Radio 2000, and RSG.
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SABC2 and SABC3 to remain loss-making as SA’s public broadcaster wants to position SABC+ as ‘flagship platform’
Meanwhile two of its three main TV channels – SABC2 and SABC3 – will continue to run at a loss, with SABC1 that has to carry the weight of “subsidising” the two loss making channels.
Why is Unilever’s CEO Fernando Fernandez investing in influencers?
Under new CEO Fernando Fernandez, the FMCG giant intends to spend 50% of its media budget on social channels and will increase influencer marketing investment twentyfold.
It’s time to abandon a fixation with channels in favour of a content-led approach
For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
What marketers can expect as CTV and retail media converge in 2025
The continued growth of two symbiotic, synergistic channels could finally deliver on digital’s long-promised future of full-funnel, data-driven marketing.
Why brands are falling short with their media strategies: Oxford Saïd study
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal†and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.