Five trends defining leisure and entertainment in 2025
Blurring of traditional entertainment boundaries are reshaping the industry, with ‘kidults’ boosting toy sales, social ties driving fitness, and Gen Z changing content consumption.
consumption
Long-form content viewing on YouTube rose 8% in 2024
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
Newspaper readers make good podcast listeners, study finds
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.