For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?
It’s time to abandon a fixation with channels in favour of a content-led approach Read More »
Barb is incorporating viewing of YouTube channels into an expanded measurement initiative for YouTube content viewed on TV sets, in what the joint industry currency (JIC) claims is a world-first.
Barb to start reporting TV set viewing of YouTube channels Read More »
Bizcommunity has announced the launch of BizTrendsTV — a first-of-its-kind venture for Bizcommunity’s annual trend content.
Bizcommunity launches BizTrendsTV Read More »
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
Global Ad Trends: Podcast publishers expand into video Read More »
Consumption of long-form YouTube content is rising rapidly in the U.S., accounting for 73% of all viewing time on the platform by the end of October 2024, according to new research by Digital.
Long-form content viewing on YouTube rose 8% in 2024 Read More »
See Netflix’s upcoming slate of new South African films below.
American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm.
What is RedNote and why is it relevant? Read More »
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