The future of marketing is storified
Great brand stories turn passive viewers into brand supporters. In a media environment where attention is the new currency, stories are the best investment you can make.
currency
Barb to start reporting TV set viewing of YouTube channels
Barb is incorporating viewing of YouTube channels into an expanded measurement initiative for YouTube content viewed on TV sets, in what the joint industry currency (JIC) claims is a world-first.
Outcomes-based performance is the new media currency
Agencies are getting pushback on the use of traditional metrics. Instead, we’re being asked to tie our work to real business outcomes.