Cell C selects new strategic media partner
This partnership represents a key step in Cell C’s efforts to strengthen customer engagement and advance its goal of providing accessible, human-centred connectivity to South Africans.
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Phygital: Transform customer journeys with digital, physical integration
Phygital experiences blend digital and physical touchpoints into a seamless journey, as customers no longer separate online and offline interactions.
Busting customer retention myths
In e-commerce, successful retention isn’t just about loyalty programmes or keeping more customers—it’s about boosting spend among those who stay.
Costco’s Retail Media Strategy: Less About Ads, More About Loyalty
The membership giant is evolving its approach to retail media and personalization, focusing on deepening customer engagement rather than just generating ad revenue.
The modern customer journey: Understanding multichannel discovery, research, and purchase patterns
Today’s consumer journey is complex, with consumers discovering and researching on- and offline, and across digital channels. Our new report explores insights from 1,000 US-based adults on what drives consumers to purchase, and offers strategic guidance for marketers.
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7.
How DeepSeek did it (by DeepSeek)
The new Chinese AI platform outsmarted billion-dollar giants with just $5.6-million by focusing on strategic innovation, lean operations, and customer-centric solutions, writes DEEPSEEK itself.
Are you ready for the future of ads?
The fact that it’s now possible to monetise valuable first-party audience data – collected directly from customer interactions online and offline – is transforming the entire field of advertising.