WPP inches away from legacy ID solutions with InfoSum acquisition
The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.
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xAI acquires X in a deal that secures the app’s immediate future
Okay, anybody who’s been closely watching the slow-speed financial crash of Twitter/X probably knew that Elon Musk was eventually going to find a way to funnel money from his xAI startup into the troubled app.
Omnicom, IPG shareholders approve merger deal
Shareholders of both Omnicom and Interpublic “overwhelmingly†approved Omnicom’s proposed acquisition of IPG Tuesday morning.
DStv sports channel coming to SABC+
The SABC has struck a deal with DStv owner MultiChoice to bring SuperSport Schools to the public broadcaster’s free streaming service, SABC+.
Ster-Kinekor plans for R50 movie tickets
Ster-Kinekor plans to continue its R50 Throwback Cinema ticket offering until at least the end of May 2025, with various classics lined up over the next four months.
Paramount, Nielsen sign multiyear measurement and analytics deal
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.