Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.
digital
Publicis Worldwide and Leo Burnett merge to form Leo
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.â€
MrBeast could help buy TikTok US
The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.
Apple the world’s most valuable brand… again
According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands.
The Future of Media 2025: Three key trends
Planning in an era of abundance; the rewiring of search; and the growth of commerce: three key trends that form The Future of Media 2025 – here’s what you need to know.
Six key trends shaping digital marketing in SA in 2025
As South Africa stands at the crossroads of digital transformation, the marketing landscape is undergoing a seismic shift. Here are the key trends that are set to shape the industry in 2025