Ad Buyers Welcome Nielsen’s New Three Minute Rule
“It’s a step in the right direction. It helps to show that there are innovations, and advancements happening in the space,†said Naomi Smolevitz, a director at the giant media agency OMD.
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Ford SA appoints Tarryn Knight as its new head of marketing
With nearly two decades of marketing experience for German passenger and commercial vehicle brands, Knight will lead the strategic direction of Ford’s marketing communications, events and sponsorships.