Linear ad spend grew in Q1 despite economic uncertainty: iSpot
While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes.
economic
South Africans owe R2.5 trillion
Eighty20’s 2024 Q4 Credit Stress Report tracked the impact of economic forces on the South African consumer, with a particular focus on consumer credit behaviour.
NIQ State of Retail: South African consumers shift to value as economic pressures persist
NIQ SA has released its latest State of the Retail Nation analysis for the last quarter and full year calendar year of 2024, showing moderate increases in retail sales despite a strong festive season finish. SA consumers spent nearly R637bn on fast-moving consumer goods (FMCG) through traditional and modern trade channels during the year.
PWC: Key macro themes and scenarios for 2025
South Africa Economic Outlook January 2025. Ten key messages from this report.