For the past six years, Cumulus Media | Westwood One has commissioned Advertiser Perceptions annually to survey brands and agencies on five key drivers of ad effectiveness – How would you rank them?
According to Stats SA, consumer inflation was 3,2% in January 2025, up slightly from 3,0% in December 2024. The January consumer price index (CPI) is the first to incorporate the changes to the CPI basket and weights announced last month.
Inflation uptick in January as new CPI basket takes effect Read More »
Marketing is a complicated discipline that must at once create fame and sell goods, but as the techniques by which you achieve these two goals have diverged, marketing has become less effective.
The Multiplier Effect model: why integrate strategies? Read More »
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