The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning†– reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.
This collaboration signifies Primedia Instore’s unwavering commitment to elevating the South African shopper marketing industry and fostering a collaborative environment for brands and retailers alike.
Great brand stories turn passive viewers into brand supporters. In a media environment where attention is the new currency, stories are the best investment you can make.
Reflecting on the transformative shifts of 2024, Primedia Broadcasting understands the necessity of adaptability in a changing environment. This year, the focus will be on harnessing these changes to provide solutions that align with partner needs.