Threads ads expand to all Meta advertisers
After a limited test in January, Meta is now rolling out Threads ads globally, opening new options for marketers.
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Publicis Doubles Down On Identity, Acquires Lotame
Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and technology, as the holding company expands its global identity and data-management capabilities.
Global Ad Trends: Podcast publishers expand into video
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
TikTok expands commerce platform, livestream shopping to more regions
Considering the recent success of TikTok’s shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, to more regions and merchants across the globe.
60-second dramas surge as format expands internationally
The 60- to 90-second episode soap opera has exploded on Chinese social media, with revenues in the mini-drama industry now outstripping the country’s cinema industry.
Mediamark expands its market influence with Viu and TimeOut South Africa
This strategic growth reinforces Mediamark’s commitment to delivering innovative media solutions in an increasingly digital-first landscape
Viu appoints Mediamark as sales partner
The multi-channel integrated sales house will drive sales across Viu’s AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.