“Hagakure,†meaning “hidden by the leaves,†is an 18th-century samurai philosophy focused on clarity and purpose. In Google Ads, the Hagakure method applies these principles to simplify digital advertising for more focused, effective results.
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
WPP CEO Mark Read told analysts and investors Thursday that GroupM, the firm’s media management arm, “has not reached its full potential in the last 18-24 months.â€
The Ogilvy Africa Network has launched Ogilvy One in Sub-Saharan Africa (SSA), with Jason Smit appointed managing partner to lead the specialist digital service offering.