Controversy erupts over fast food branded desks in school
The recent donation of McDonald’s-branded “MiDesks” to South African schools has sparked a heated debate.
mcdonalds
Brands are confidently disguising their logos in outdoor ads but is it effective?
While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all deleted or disguised their logos in outdoor advertising campaigns.