WPP’s Q1 results met expectations amid macroeconomic challenges and new business timing. CEO Mark Read expects similar conditions in Q2, with improvement in the second half, noting tariffs will affect clients and the broader economy.
Tractor Outdoor has expanded its national network with the addition of two new digital billboard sites, located in Ferndale (Gauteng) and Paarl (Western Cape).
Urban Takeovers’ enables advertisers to leverage the continent’s largest network of DOOH inventory, which includes thousands of digital screens across malls, forecourts, lifestyle venues and roadways to create an immersive, city-wide presence linked to high-profile events.
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach.
The Association for Communications and Technology (ACT) wants major streaming players like Netflix to pay towards South African network operators’ build and upgrade costs.
The Ogilvy Africa Network has launched Ogilvy One in Sub-Saharan Africa (SSA), with Jason Smit appointed managing partner to lead the specialist digital service offering.
While all streaming platforms continue to show growth — and take share away from traditional TV platforms (networks and TV stations) — there is still plenty of “power†left for broadcast/linear platforms, according to the Television Bureau of Broadcasting (TVB).