LLM traffic not as engaged as organic traffic: Study
The new data challenges claims made by Google and Microsoft Bing that artificial intelligence driven clicks are higher quality than organic search.
organic
S4 Capital reports 11.4% organic shortfall in the first quarter
S4 Capital reported a 14.3% net revenue decline in the first quarter to 178 million GBP (about $235 million) with an organic net revenue shortfall 11.4%.
IPG reports organic revenue shortfall
Interpublic reported a 3.6% organic revenue drop in Q1, in line with expectations after major 2024 account losses. Total net revenue fell 8.5% to $2 billion.
Omnicom grows in Q1, alters full-year outlook
Omnicom reported a 1.6% gain in total revenue for the first quarter to $3.69 billion, with organic growth of 3.4%. The U.S., the company’s largest region was up 4.6%.
WPP lost ground in 2024, expects to lose more this year
WPP reported a 2024 net organic revenue decline of 1% and a fourth-quarter shortfall of 4.2%. Investors sent the stock down 15% on the London Exchange after the firm released the results Thursday morning.
Dentsu moves to restore growth after flat 2024
Dentsu reported a slight net organic revenue decline for full-year 2024 of 0.1% but noted sequential quarterly improvement throughout the year with Q4 organic growth 2.6%. The results were in line with recent guidance.
IPG loses ground in Q4, posts slight growth for 2024
Interpublic Group reported a net organic revenue decline of 1.8% for the fourth quarter, with 0.2% organic growth for full year 2024, versus flat for the prior year.
AI overviews hit publisher traffic hard, study finds
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
Organic social media and marketing budgets: Here’s what the numbers say
Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further increasing investments when looking ahead, according to recent research from VaynerX and Ipsos.
Meta says ‘community notes’ will not affect paid ads
“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,†the WSJ reports.