For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences.
One year after Google released Artificial Intelligence Overviews, data gets published showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment. It goes beyond AI Overviews with a more immersive interface that provides advanced reasoning, thinking and multimodal capabilities.
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.