Why brand advertising matters for paid media performance
With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine.
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Three steps to being more creative with retail media
Retail media networks may need to look beyond the short-term gratification of paid search and take a more systematic approach to creativity to unlock long-term growth.
AI overviews hit publisher traffic hard, study finds
Research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from search results – whether paid or organic – drop sharply.
LinkedIn sued for allegedly using private messages to train AI
LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers’ private messages to train generative artificial intelligence models.
Meta says ‘community notes’ will not affect paid ads
“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,†the WSJ reports.