This strategic partnership grants dentsu exclusive access to Google’s most advanced tools, insights and support, capabilities typically reserved for a select few. For brands, this means accelerated innovation, smarter campaigns and more measurable performance.
This partnership represents a key step in Cell C’s efforts to strengthen customer engagement and advance its goal of providing accessible, human-centred connectivity to South Africans.
This project marks the beginning of a strategic partnership between the JRA and Primedia Outdoor. Both organisations are committed to finding solutions that make Johannesburg a better and more sustainable city.
Reddit now lets advertisers grant third-party access via Business Manager to collaborate on or manage their ads.
Adlook has partnered with Lumen Research to enhance how brands capture and sustain consumer attention using artificial intelligence powered ad solutions.
In 2025, 59% of marketers plan to partner with more influencers compared to 2024.
In November of 2021 Coca-Cola Co. named WPP its global marketing network partner, a role in which the holding company was tasked with managing end-to-end creative, media, data and marketing technology, across the company’s entire portfolio. But WPP just lost a major piece of the assignment to Publicis Groupe, which was the runner up in the 2021 pitch.
Reflecting on the transformative shifts of 2024, Primedia Broadcasting understands the necessity of adaptability in a changing environment. This year, the focus will be on harnessing these changes to provide solutions that align with partner needs.
The Ogilvy Africa Network has launched Ogilvy One in Sub-Saharan Africa (SSA), with Jason Smit appointed managing partner to lead the specialist digital service offering.
The multi-channel integrated sales house will drive sales across Viu’s AVOD offering, providing advertisers with expanded opportunities for impactful storytelling.