Cell C selects new strategic media partner
This partnership represents a key step in Cell C’s efforts to strengthen customer engagement and advance its goal of providing accessible, human-centred connectivity to South Africans.
partnership
Airport Ads awarded Lanseria Airport media rights tender
The renewed partnership will incorporate significant upgrades, including the installation of advanced audience measurement technology, a large-format digital screen on the gantry at the airport entrance and new, larger Airport TV screens.
The CMO’s guide to brand-building in the performance era
Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with Analytic Partners, BERA.ai, System1 and Prophet – here’s what you need to know.