Kraft Heinz ramps up consumer-facing spend
Kraft Heinz, whose brands include Heinz and Philadelphia, is working to significantly increase the percentage of its marketing spend that is consumer-facing – from 65% to 85% of the total.
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SA’s unemployment rate dips to 31.9%
South Africa’s official unemployment rate has dropped by 0.2 percentage points to 31.9% in the fourth quarter of 2024, down from 32.1% in the previous quarter.
Unilever invests in fewer brands for bigger impact
FMCG giant Unilever increased brand and marketing investment to 15.5% of group turnover in 2024 – the highest percentage in over a decade – to support its 30 power brands, drive innovations, and focus on a more premiumized portfolio.