With Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the French multinational advertising and public relations giant says it will launch the world’s largest creator network.
Publicis Groupe Acquires Captiv8 To Build Massive Connected Influencer Platform Read More »
PubMatic has launched a generative artificial intelligence powered platform giving advertisers greater control and insight into media spend.
PubMatic brings generative artificial intelligence to media buying platform Read More »
Meanwhile two of its three main TV channels – SABC2 and SABC3 – will continue to run at a loss, with SABC1 that has to carry the weight of “subsidising” the two loss making channels.
Social media platforms across the globe may see intensified regulation in 2025, amid an anticipated shift in how governments deal with big tech.
Regulatory crackdown for social media in 2025 Read More »
The “dead internet theory” suggests much of today’s online content is generated by artificial intelligence agents, rapidly creating posts and images to drive engagement on platforms like Facebook, Instagram, and TikTok, according to the University of New South Wales
‘Dead internet theory’ is back thanks to all of that artificial intelligence slop Read More »
Reddit now lets advertisers grant third-party access via Business Manager to collaborate on or manage their ads.
Reddit adds partner collaboration within its ads manager platform Read More »
MTN Group has partnered with UK-based Synamedia to launch a new streaming platform for mobile and fibre users across Africa.
MTN teams up with UK’s Synamedia to launch African streaming platform Read More »
Ad fatigue, competition, and platform changes are making it more difficult to sustain performance.
How To Stop Diminishing Returns In Performance Media Read More »
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
According to the firm, the platform can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.
Brandtech’s Jellyfish unveils AI platform for in-housing media Read More »
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