Streaming platform eVOD reports 70% YoY growth
Ramatsui says the goal isn’t to compete directly, but to lead by offering premium, free local and international content tailored to South Africans—something global streamers can’t match.
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South Africa’s TV planning world is going to fundamentally change
Two major shifts are coming to SA’s TV planning landscape. In Q1 2026, a new TAMS Universe will launch based on the 2025 Establishment Survey. Then in 2027, the rollout of BRC’s Total Video Measurement (now in RFP) will fundamentally transform both TV data and planning software.
Publicis Groupe Acquires Captiv8 To Build Massive Connected Influencer Platform
With Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the French multinational advertising and public relations giant says it will launch the world’s largest creator network.
PubMatic brings generative AI to media buying platform
PubMatic has launched a generative artificial intelligence powered platform giving advertisers greater control and insight into media spend.
SABC2 and SABC3 to remain loss-making as SA’s public broadcaster wants to position SABC+ as ‘flagship platform’
Meanwhile two of its three main TV channels – SABC2 and SABC3 – will continue to run at a loss, with SABC1 that has to carry the weight of “subsidising” the two loss making channels.
Regulatory crackdown for social media in 2025
Social media platforms across the globe may see intensified regulation in 2025, amid an anticipated shift in how governments deal with big tech.
‘Dead internet theory’ is back thanks to all of that artificial intelligence slop
The “dead internet theory” suggests much of today’s online content is generated by artificial intelligence agents, rapidly creating posts and images to drive engagement on platforms like Facebook, Instagram, and TikTok, according to the University of New South Wales
Reddit adds partner collaboration within its ads manager platform
Reddit now lets advertisers grant third-party access via Business Manager to collaborate on or manage their ads.
MTN teams up with UK’s Synamedia to launch African streaming platform
MTN Group has partnered with UK-based Synamedia to launch a new streaming platform for mobile and fibre users across Africa.
How To Stop Diminishing Returns In Performance Media
Ad fatigue, competition, and platform changes are making it more difficult to sustain performance.