Fewer streamers launched in 2024, more being pulled
Streaming TV is definitely slowing down, still there was a net gain of streaming “platforms available†at 745 — up from 722 in 2023 and 669 in 2022.
platforms
Tackling Big Tech’s anti-competitive stranglehold
Competition Commission releases provisional Media and Digital Platforms Market Inquiry report.
Dentsu X: Shaping the future of experiences
We are redefining the way brands connect with consumers by leveraging the full power of media, creativity, technology, data, culture, and content to deliver transformative experiences that extend beyond traditional platforms.
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7.
Global Ad Trends: Podcast publishers expand into video
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
LinkedIn takes on TikTok with new vertical video features
With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.
Broadcast TV reaches 91% of streamers, Linear TV at 14% ad share
While all streaming platforms continue to show growth — and take share away from traditional TV platforms (networks and TV stations) — there is still plenty of “power†left for broadcast/linear platforms, according to the Television Bureau of Broadcasting (TVB).
5 Bold predictions for social media in 2025
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.
Data platform lets advertisers verbally ask to build audiences, monitor CPCs
It enables agency reps — like the ones at Horizon Media — to talk with campaign data in natural language to build audiences, create visualizations, and uncover insights. The data comes from the brand, websites, credit card transactions, and more.
Provantage’s Jacques du Preez – OOH advertising poised for growth in SA
Globally, the Out-of-Home (OOH) industry is growing rapidly, consistently outperforming all other traditional media platforms – overall, OOH surged past the 5% share of ad spend in 2024, with 8–12% growth projections over the next five years.