Amazon.co.za expands its offering with everyday essentials
Amazon South Africa expands its product offering with the launch of three popular everyday essentials categories: Groceries, Pet Food, and Vitamins and Supplements
product
YouTube introduces an interactive product feed for shoppable TV ads
The new shoppable TV ad format lets viewers browse products on-screen using their remotes, then scan a QR code to buy directly via smartphone.
AI search referrals surge but conversions lag traditional search
New data from Adobe suggests that consumers are starting to use AI chatbots to do product searches, with AI search referrals surging 1,300% year-on-year during winter 2024 as the technology approaches the mainstream.
YouTube testing cost-per-hour masthead
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.