Google’s core business remains strong as macro questions swirl
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
questions
Verification providers missed easy-to-spot bots, says Adalytics. What went wrong?
Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions.
Google unveils a next-gen family of AI reasoning models
On Tuesday, Google unveiled Gemini 2.5, a new family of AI reasoning models that pauses to “think†before answering a question.
Programmatic models seeping into commerce advertising
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
Google AI Overviews’ tail grows longer, answers multi-intent questions
More than one-quarter of search queries that have eight or more words in the query now trigger AI Overviews. Many of them now have more than one, identifying them as multi-intent queries.