Study finds advertisers prioritizing performance over brand safety
Asked why they cut spend, 41% cited poor performance, 41% brand safety concerns, and 38% media company reputation.
reputation
Edward Snell and Co. recognised as the number one spirits supplier in South Africa
Among 20 leading liquor suppliers, Edward Snell & Co. achieved the highest score for ‘Overall Performance’ within the spirits category which rates engagement drivers such as ‘Partnership,’ ‘Execution,’ ‘Reputation,’ and ‘Vision,’ as part of assessment criteria.