Controversy erupts over fast food branded desks in school
The recent donation of McDonald’s-branded “MiDesks” to South African schools has sparked a heated debate.
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Busisiwe Phakathi, 5FM – Keeping radio relevant among youth
How can this be achieved? Involve them. Let them bring the entertainment, news, school happenings – let them tell their stories.
Why brands are falling short with their media strategies: Oxford Saïd study
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal†and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.