Programmatic models seeping into commerce advertising
The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital.
search
Google AI Overviews’ tail grows longer, answers multi-intent questions
More than one-quarter of search queries that have eight or more words in the query now trigger AI Overviews. Many of them now have more than one, identifying them as multi-intent queries.
LinkedIn takes on TikTok with new vertical video features
With video uploads increasing by 36% year-over-year, the business-to-business social platform is testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.
Are people clicking links in ChatGPT search? Brands Say yesse
Brands report anecdotal evidence that users are clicking links in ChatGPT and Google Gemini search results, driving traffic and sales.
Google’s search market share drops below 90% for first time since 2015
In a surprising development, Google’s global search market share was less than 90% for the final three months of 2024.
How search can signal sales
Onsite search data can predict FMCG sales at a brand and category level, according to new research.
Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don’t seem to matter, new study finds.
The Future of Media 2025: Three key trends
Planning in an era of abundance; the rewiring of search; and the growth of commerce: three key trends that form The Future of Media 2025 – here’s what you need to know.