Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
WPP is deepening its ties to Heineken, with a focus on leveraging its AI muscle to enhance shopper marketing and e-commerce activities.
shopper
Primedia Instore joins Shop!SA as founding member
This collaboration signifies Primedia Instore’s unwavering commitment to elevating the South African shopper marketing industry and fostering a collaborative environment for brands and retailers alike.