OpenAI adds shopping features to ChatGPT Search
This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.
shopping
Online shopping surges 51% as South African consumers shift to digital, Absa reports
Amid economic uncertainty, the report highlights changing consumer habits, rising online shopping, and the resilience of South Africa’s township economy.
Synchronized shopping: New ad formats let people buy while enjoying content
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.
Learning to live with our new AI-based advertising overlords
Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the past couple years.
Huge change to FNB eBucks and Standard Bank UCount rewards
Standard Bank customers can now benefit from shopping at Shoprite and Checkers thanks to the bank’s UCount rewards programme, which has partnered with the retail group.
TikTok expands commerce platform, livestream shopping to more regions
Considering the recent success of TikTok’s shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, to more regions and merchants across the globe.