WPP inches away from legacy ID solutions with InfoSum acquisition
The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.
signal
Big announcement about TV signals in South Africa
The Pretoria High Court has suspended the analogue TV switch-off deadline of 31 March 2025 and interdicted communications minister Solly Malatsi from taking any further steps to finalise the switch-off and end dual illumination.
How search can signal sales
Onsite search data can predict FMCG sales at a brand and category level, according to new research.