IAB: Podcast ad spend accelerates, fueling digital audio’s $7.6 Billion Year
The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023.
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Artificial intelligence overviews contributing to significant drops in web traffic
Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.
Showmax 2.0 win
Showmax 2.0 is officially a year old and is seeing significant growth in its subscriber base, with the number of paying customers increasing by 50% year-on-year in the six months ended 30 September 2024.
YouTube trends report reveals 7 significant shifts
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.