#NOtoUnder18: study reveals teens’ responses to alcohol messaging in SA
Aware.org urges smarter, targeted strategies after a deep dive youth study and webinar provide the latest insights on #NOtoU18.
strategies
Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies
The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.
How to optimize for ROAS in Google Ads using LTV insights
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
New Gen Conference 2025: Shaping future marketing strategies with technology
The New Gen Trends in Marketing and Technology Conference, hosted by the New Gen Awards, will be held on Friday 23 May 2025, at The Venue in Melrose Arch. This event will bring together industry professionals to examine how emerging technologies are shaping the future of marketing strategies.
The Multiplier Effect model: why integrate strategies?
Marketing is a complicated discipline that must at once create fame and sell goods, but as the techniques by which you achieve these two goals have diverged, marketing has become less effective.
LinkedIn report reveals 5 key trends reshaping B2B marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
Why brands are falling short with their media strategies: Oxford Saïd study
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal†and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.