In a crowded field, streamers must diversify their revenue models
Relying on a single revenue stream is inherently risky. Audience behaviours shift, platforms evolve and market disruptions are inevitable.
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Video Advertising Bureau (VAB) Analysis: Ad-supported streaming now reaches 9 of 10 streaming adults
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
HOT 102.7FM enhances digital offering with new online music stream
HOT 102.7FM has launched a new ‘white label’ music stream online. This follows the launch of four new HOT 102.7FM online streams, called ‘HOT ROCK’, ‘HOT FUNK’, HOT EASY’ and ‘HOT CLUB’, which saw the station start delivering four new music streams via its website and app, each focused on playing a specific genre of music.