Streaming platform eVOD reports 70% YoY growth
Ramatsui says the goal isn’t to compete directly, but to lead by offering premium, free local and international content tailored to South Africans—something global streamers can’t match.
streaming
U.S. ad-supported SVOD subscriptions to top 278m by 2029
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
Linear ad spend grew in Q1 despite economic uncertainty: iSpot
While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes.
OpenAP unveils standardized ‘converged’ streaming identity solution
Eight years ago, major broadcasters launched OpenAP to shift from survey-based TV measurement to big data. Today, OpenAP is unveiling a new “converged†solution to standardize identity data across the streaming video market.
MTN teams up with UK’s Synamedia to launch African streaming platform
MTN Group has partnered with UK-based Synamedia to launch a new streaming platform for mobile and fibre users across Africa.
2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
SABC’s secret weapon
The SABC’s video streaming service is seeing tremendous growth and is set to play a fundamental part in the public broadcaster’s planned return to profitability over the next few years.
Paramount helped ISpot develop a tool to measure outcomes on TV and streaming
ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.
Video Advertising Bureau (VAB) Analysis: Ad-supported streaming now reaches 9 of 10 streaming adults
the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.
DStv relaxes stance on concurrent streaming
The company has announced that from today, all DStv Premium, Compact Plus and Compact customers will have access to two concurrent streams as part of their subscription, giving them the freedom to watch on any device, including smart TVs, laptops or smartphones.