What’s next as Google keeps cookies amid challenges to its dominance
Google has once again reversed its plans for third-party cookies, deciding to keep them in Chrome instead of creating a separate system as previously intended.
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Publicis integrates Adobe’s generative AI to scale up personalized content
The companies will combine creative and generative APIs with the AI-powered intelligent system that unifies the holding company’s proprietary data.
Meta invites more advertisers to link their Google Analytics account
After working on its integration with Google Analytics over the last year, Meta is now inviting more ad account managers to link their Google Analytics data into Meta’s system, in order to feed in more traffic insights to help improve ad performance.
The CMO’s guide to brand-building in the performance era
Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with Analytic Partners, BERA.ai, System1 and Prophet – here’s what you need to know.
What is agentic AI? Complete guide
Agentic AI refers to artificial intelligence systems that are capable of autonomous action and decision-making through reinforcement learning and evolutionary algorithms to navigate ambiguous and novel environments.
Meta is getting rid of fact-checks and switching to community notes
Meta CEO Mark Zuckerberg has announced that the company is discontinuing its fact-checking program, and moving to an X-style “Community Notes†system for clarifying claims made by users.