Five trends defining leisure and entertainment in 2025
Blurring of traditional entertainment boundaries are reshaping the industry, with ‘kidults’ boosting toy sales, social ties driving fitness, and Gen Z changing content consumption.
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IAB SA: 6 key trends impacting influencer marketing
While 98% of marketers feel that influencer marketing is effective, less than one percent of agencies are spending a proportional amount on it.
3 Key Media Convergence Trends
Download your guide to navigating global media planning in a converging landscape. Read the report here.
2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing
Gillian Rightford, ACA CEO and Effie South Africa lead, commented: “The value of this report lies not only in its strategic insight, but in its timing.
OOH’s rising influence, AI disruption, and the battle for consumer attention
OUTFRONT released “The New Currency: Why Out of Home Earns Attention and How Consumers Spend It,†covering trends for consumers, media, and OOH. This report provides valuable information for brands and advertisers wanting to make an impact.
Global Ad Trends: Podcast publishers expand into video
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
Gen Z Trends, Truth and Trust
Understanding Gen Z – along with the forces shaping their world – is vital for knowing how to speak to them. This is a generation deeply influenced by the UK’s economic instability, delayed milestones, and a culture merging digital and real worlds.
LinkedIn report reveals 5 key trends reshaping B2B marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
Six trends shaping the future of digital out-of-home advertising in 2025
Remi du Preez, Managing Director at Polygon, discusses six trends that offer a glimpse into what to expect in the year ahead.