While 98% of marketers feel that influencer marketing is effective, less than one percent of agencies are spending a proportional amount on it.
IAB SA: 6 key trends impacting influencer marketing Read More »
Download your guide to navigating global media planning in a converging landscape. Read the report here.
3 Key Media Convergence Trends Read More »
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
Gillian Rightford, ACA CEO and Effie South Africa lead, commented: “The value of this report lies not only in its strategic insight, but in its timing.
2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing Read More »
OUTFRONT released “The New Currency: Why Out of Home Earns Attention and How Consumers Spend It,” covering trends for consumers, media, and OOH. This report provides valuable information for brands and advertisers wanting to make an impact.
OOH’s rising influence, AI disruption, and the battle for consumer attention Read More »
Podcasts are becoming culturally and politically influential, but growth in podcast advertising spend remains slow; publishers and platforms are looking to expand beyond audio with a greater focus on creators and video content.
Global Ad Trends: Podcast publishers expand into video Read More »
Understanding Gen Z – along with the forces shaping their world – is vital for knowing how to speak to them. This is a generation deeply influenced by the UK’s economic instability, delayed milestones, and a culture merging digital and real worlds.
Gen Z Trends, Truth and Trust Read More »
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
LinkedIn report reveals 5 key trends reshaping B2B marketing Read More »
Remi du Preez, Managing Director at Polygon, discusses six trends that offer a glimpse into what to expect in the year ahead.
Six trends shaping the future of digital out-of-home advertising in 2025 Read More »
Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.
YouTube trends report reveals 7 significant shifts Read More »
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