Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%.
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WARC Rankings 2025: Media 100 revealed
PHD Costa Rica for Nosotras Women Connecting was the most awarded campaign for media in 2024, while Mediaplus Munich topped the agency rankings, Mindshare Worldwide and Serviceplan were the top networks, WPP led the holdcos, and Dove and Unilever were the leading brand and advertiser in the WARC Media 100 – here’s what you need to know.
Coca-Cola and SA Rugby reunite with groundbreaking 4-year sponsorship
Two iconic brands, Coca-Cola South Africa and the South African Rugby Union (Saru), have reunited with the announcement of a groundbreaking four-year sponsorship that includes the reigning world champions, the Springboks, the Springbok Women, and Springbok Sevens men and women as well as the Junior Springbok teams.