Digital out-of-home (DOOH) has evolved well beyond simply choosing a screen and booking space on it. Advertisers can now secure an ongoing share of voice (SOV) across priority locations, while also using programmatic buying to increase their presence at specific times or in particular places based on audience and location data.
Based on an event hosted by OpenAI and AppsFlyer on Oct. 7, Salmon reported that the number of advertisers now buying ads on ChatGPT is greater than 60,000. That’s up from more than 20,000 a little more than a month ago. More importantly, ChatGPT’s advertiser growth mirrors Facebook’s: self-service platforms let SMBs and direct-to-consumer brands advertise alongside the biggest players.
According to new research from The UCT Liberty Institute of Strategic Marketing and You’ve Earned It, they feel invisible. The numbers are impossible to ignore. 81% of older South Africans believe brands focus mostly on younger people. 62% say they feel overlooked by marketers. 41% say advertising still leans on negative stereotypes about ageing.
INSTAGRAM – The app that started as a photographic showcase may soon become video first.
THREADS – Introducing Gems, a digital badge designed to recognize perspective, discussion and originality.
X – Revealed a new AI ad tool called X Lift, and it reads your website and generates ad campaigns based on what it finds.
PINTEREST – Is offering a new collaboration method for brands and influencers.
REDDIT – Expanding beyond B2C marketing and into B2B, it’s also expanding its connection with CRM tools as well as new optimization options.
Netflix has shed about 1,000 employees, about 6% of its workforce, in its largest layoff yet, primarily affecting the product, technology, legal and human resources teams as part of organizational changes intended to prioritize key areas and maintain discipline in resource allocation.
Released on Tuesday, 13 October, Publicis’ third-quarter organic growth has topped market expectations, driven by client demand for AI-powered marketing. According to Sadoun, Business momentum was strong on all fronts. “Our marketing transformation capabilities benefited from the growing demand from clients for our AI-powered products and services, with Connected Media and Intelligent Creativity growing high-single-digit and single-digit, respectively.
OpenAI on Monday announced a visual ad format for ChatGPT that will display these ads alongside results while users generate images. The ad unit expands its measurement tools and partnerships, as it works with brands to understand suitability. The new visual ad format shows how people can discover a new brand, understand what makes an offering distinctive, and decide what to buy.
Buyers have a real choice to make again, and it applies to everything from a 30-second spot on linear TV to a banner, or a native unit, or a product placed inside a show. The truth is, no clear answer wins. The case for fitting into context that comes from the ad industry is strong. Contextually relevant ads deliver 43% higher neural engagement and 2.2× better recall, while emotive ads placed next to thematically aligned content drive 40% stronger memory.
OnAudience today announced the launch of OnAudience MCP, a new Model Context Protocol (MCP) integration that connects AI assistants directly to OnAudience’s proprietary audience data and technology, enabling media teams to plan, discover and create audiences through natural-language conversations.
Nearly half of Australian marketers report greater confidence in their decisions because of AI, with 41% relying on it for calculated risk decisions, a new report reveals. Yet it’s also creating complexity and tool overload.