Loyalty’s next contest is not to enrol more customers, but to earn active attention through visible value, reliable data and personalisation that remains useful without becoming intrusive.
Metro FM’s long-running relationship feature Ask A Man is making the jump from radio to television, with the show set to debut on SABC 3 (S3).
The marketing heavyweights challenged the cohort to decode a high-pressure, live client brief, giving them an unvarnished look at how brands audit and select creative partners.
The design of Instagram and Facebook violates the Digital Services Act, according to the commission, which cited features such as infinite scroll and autoplay.
It has been widely reported in marketing and media publications globally that WPP will be cutting hundreds of roles, in line with Elevate28.
“Where is my ad actually running?” is a more common refrain in the industry even as U.S. investments in CTV are forecast to rise 11% in 2026. Advertisers are sceptical about the quality of connected TV inventory, with 43% of buyers expressing somewhat or no confidence despite using trusted buying methods.
Forbes’ Top Creators 2026 ranking measures that evolution using estimated earnings, audience size, engagement, and entrepreneurial success. The result is a snapshot of how digital creators are becoming some of the most influential media entrepreneurs in the world.
Brand and performance marketing aren’t competing priorities but interdependent ones. Brand investment builds the trust and recognition that performance marketing later converts into sales. Neither works as well without the other.
All video is not the same — especially when it comes to how and where you watch it. So should measurement reflect that? The IAB says the bottom line is that “digital video has a language problem.” That is because all types of digital video platforms, including mobile, reference themselves as ‘CTV’, which is still the cool new kid on the block.
Based on a year’s worth of data from YouGov BrandIndex, the annual ranking measures the likelihood of current customers recommending a brand to friends or colleagues – a key indicator of trust and brand advocacy. Woolworths has cemented its reputation for customer advocacy, claiming three of the top five spots in KLA and YouGov’s Top 10 Most Recommended Brands in SA for 2026.