There’s a high-stakes global race on right now to better understand attention’s role in media effectiveness, and Australia is leading the field. QMS global advisor, Anne Parsons, explains how and why we’re outperforming the US and UK when it comes to delivering the measurement goods.
DStv has launched SuperSport Extra 2 (channel 217), providing additional capacity for premium live and delayed sports matches whenever multiple major events take place simultaneously. In addition to the new channel, MultiChoice LicenceCo in South Africa also announced a significant increase in dedicated soccer coverage. “These changes are designed to make it easier for customers to discover and enjoy the sport they love,” the company said.
Instead of measuring the accuracy of data that they used already, they want to be able to configure the accuracy as they buy it,’ said Truthset’s Gregg Galletta.
BRC’s new RAMS survey has reached 29 380 respondents, surpassing its interim target and completing over 75% of the annual sample.
AI has been one of the media industry’s biggest buzzwords in recent years. But in 2026, the conversation has shifted from AI being a potentially useful tool, to now being embedded into the industry’s infrastructure. With the technology developing so quickly, here are the biggest AI developments shaping media and advertising so far this year.
Including LinkedIn, YouTube, Instagram and more.
South Africans are embracing automated support, but escalation to a specialist matters more than ever. The 2026 South African Customer Experience Report, produced by Rogerwilco, ovatoyou and Julia Ahlfedt CX Consulting, has revealed that South Africans are not anti-AI; in fact, they are embracing agentic tools much faster than businesses think.
Mark Gilman recently raised a provocative challenge during a conversation on X-rated Conversations. His argument was not merely about radio versus podcasts. It was about performance versus production, creativity versus process, and relevance versus reach.
Media fragmentation is reshaping South Africa, making relevance and engagement more important than reach.
For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s beginning to be picked up by the marketers behind the industry’s largest brands, but it carries risks, too. “We’re community first. I like to say it’s pop culture,” said Sophia Sesto, who leads the team behind the brand’s social media, creator and ambassador operations.