TikTok’s “Seller Assistant†is now available within TikTok’s commerce management tools, providing immediate support to help sellers maximize their in-app product displays.
This partnership represents a key step in Cell C’s efforts to strengthen customer engagement and advance its goal of providing accessible, human-centred connectivity to South Africans.
The SABC explained that TV licence compliance remained lower than 20%, with most revenue coming from “legacy†holders.
Two years on from its initial benchmark, the ANA finds working media now accounts for 40 cents of every programmatic ad dollar—up 14%, but still a minority of total spend.
Attention should be seen not just as a metric, but as a core condition of modern advertising—proven to impact business results. Today, marketers must build for physical, mental, and attention availability.
Retail media networks may need to look beyond the short-term gratification of paid search and take a more systematic approach to creativity to unlock long-term growth.
The new shoppable TV ad format lets viewers browse products on-screen using their remotes, then scan a QR code to buy directly via smartphone.
Social media pros are honing in on engagement and user data to refine strategy, targeting, and performance.
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
