South Africa’s middle class is cracking
South Africa’s Consumer Confidence Index (CCI) recorded another decline for the third quarter of the year, driven by tanking sentiment among the country’s middle class.
The new man running DStv
David Mignot was recently announced as CEO of Canal+ Africa, which has assumed control over MultiChoice Group after clearing all regulatory conditions for its takeover. The Frenchman is a seasoned media and telecoms executive and has notched significant achievements leading Canal+ in its predominantly Francophone African markets.
Your most Up-to-Date Snapshot of social media updates this week
This week, there are several updates to your go-to social platforms that could help shape your comms or PR strategy. These include carousel ads on Threads, more user control over chats on Snapchat and new options for audio language translations offered on YouTube. Let’s dive in and see where these new features can inform your social approach.
How Yum’s AI factory supercharges marketing at Taco Bell and beyond
Executives at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused businesses.
Pinterest adds shoppable “where-to-buy links”
In preparation for the holiday season, Pinterest is launching “where-to-buy links,†a new feature designed to drive consumers to retail sites without losing valuable data that advertisers often miss out on with third-party purchases.
Google Search rank and position tracking is a mess right now
What changed. Late last week, Google dropped the ability to show a hundred search results per page. This poses a challenge for most third-party rank checking tools, because many of them were able to get 100 search results on a single query, but now it costs them 10 times as much to get the same data.
No more sketchy data: Why ‘close enough’ won’t work in marketing’s AI era
The consequence? Multimillion-dollar decisions were made based on the wrong data. Siloed teams were operating on different definitions of success. Media and measurement stacks didn’t speak the same language. And no one was truly accountable for whether the data being fed into marketing systems was structured, accurate or even usable.
Influencers are expanding far beyond their social media channels—and brands are both a tool and a benefactor
Influencer Tefi Pessoa recently partnered with The Cut to launch a podcast, and it’s brand synergy for both parties.
Netflix opens ad inventory to Amazon DSP
Amazon Ads and Netflix have announced a partnership that provides advertisers using Amazon DSP with direct access to Netflix’s premium ad inventory.
Online brands only targeting heavy buyers are missing out, says study
Online brands should invest in targeting a wide range of buyers, not just those that buy the most frequently, according to a new study which provides evidence that light buyers contribute to about 50% of online sales.