Effie South Africa has announced that 44 finalists have been selected following the first round of judging for the 2025 programme. These finalists represent cases that have clearly demonstrated effectiveness in delivering against their stated objectives and are now in the running to win a coveted Effie Award.
It’s rare that a patent infringement lawsuit goes to a jury trial. Most are either dismissed, ruled on by a judge or settled out of court. That’s why it’s so surprising that, late last week, a federal jury in Delaware found in favour of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents.
The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.
ChatGPT is nearing 700M weekly users—up from 500M in March. While it doesn’t run ads yet, OpenAI is exploring advertising as a future revenue stream.
Updates from YouTube, TikTok, Threads, Reddit, X, Insta and Meta.
LinkedIn has hit 1.2 billion members, with record engagement levels. Video is now its top performer—20x more likely to be shared and 1.4x more engaging than other post types.
This week’s Agency Advice hands over to the world’s biggest names in social media marketing to ask for their secrets to success in a saturated media landscape.
Rare Beauty scratch-and-sniff billboards will feature the brand’s new fragrance, giving fans an exclusive first sniff of the scent. By scanning the billboard’s QR code and opening Shopify’s Shop app, fans can request a mail-in rollerball sample of Rare Eau de Parfum.
TikTok and Instagram are launching TV apps to tap into the growing connected TV audience, following YouTube’s lead and expanding beyond mobile to boost engagement and ad revenue.
Viewing content with ads gained 1.2 share points to finish at 73.6%, while non-ad supported content consumption dropped to a 26.4% share.