DOOH proves effective video mix partner as new study reveals 90% recall rates
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
Home / Resources / VML Report | The Future Shopper 2025: Key Trends Shaping E-Commerce.
Second season premieres on Bravo Africa on 11 October at 6pm.
Fans will have access to the two 24-hour linear ESPN channels that showcase the very best live and studio sports programming from the US and around the world, spanning major leagues and iconic competitions.
While conventional marketing wisdom suggests that brand loyalty runs deep, the fifth annual Township CX Report, produced by Rogerwilco with Field & Insights Africa and MoyaApp, shows a different picture.
This time it was Jesse from Goodwood, who cracked it and correctly identified the latest Noise as CUTTING 3D GLASSES WITH A KNIFE. Jesse is now R50 000 richer! The mystery sound plays every weekday morning at 07h10 and 08h10 on the Ryan O’Connor Breakfast Show and is proudly sponsored by The Crazy Store since May 2023.
Women in Marketing (WiM) Africa, in partnership with Kantar, brought together more than 60 senior marketers, brand leaders, and Gen Z voices in Bryanston, Johannesburg, last week for the second edition of its Real Talk Debate series. The session asked a timely and provocative question: Is the industry ready for Africa’s Gen Z audiences?
Outdoor Network, the company behind South Africa’s only national rotating digital billboard network, continues to raise the bar for DOOH advertising. With the addition of a new site in Richards Bay, the network now spans 22 digital billboard rotators nationwide, offering an impressive reach of 11 million VACs per month across South Africa.
Leading out of home (OOH) media owner Tractor Outdoor has introduced a new premium cladding design for its digital billboards, bringing a sleek, standardised aesthetic to its roadside network while ensuring advertisers enjoy greater visibility and brand safety.
NielsenIQ (NIQ) South Africa has released its State of the Retail Nation analysis for the first half of 2025, showing healthy increases in retail sales value and volume. SA consumers spent just over R324.4bn on fast-moving consumer goods (FMCG) through traditional and modern trade channels during the first six months of the year. This represents year-over-year value growth of 7.4%, with unit sales also increasing by 7.2%.