Why your digital media might not be scaling
As digital ad costs surge by 43% year-on-year, South African businesses are facing a troubling reality: increased spending on social media advertising is delivering diminishing returns
SA teens officially have Instagram Teen Accounts
Meta this week bolstered online safety for teens in South Africa with the launch of Teen Accounts on Instagram. This initiative prioritises teens’ safety, privacy and positive online experiences, it says
Why brand advertising matters for paid media performance
With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine.
Discord enters the Ad arena
Discord’s new opt-in video ads offer brands “guaranteed” attention and access to deeply engaged, interest-driven communities with minimal privacy concerns.
Threat to Checkers and Pick n Pay in South Africa
Takealot and Amazon.co.za are seeing substantial growth in sales of general household products typically sold by traditional grocery retailers.
In a crowded field, streamers must diversify their revenue models
Relying on a single revenue stream is inherently risky. Audience behaviours shift, platforms evolve and market disruptions are inevitable.
Five trends defining leisure and entertainment in 2025
Blurring of traditional entertainment boundaries are reshaping the industry, with ‘kidults’ boosting toy sales, social ties driving fitness, and Gen Z changing content consumption.
Disruptive brands fuel long-term brand value
Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in Brand Z’s Global Top 100 since its inception in 2006
Finalists announced for the 2025 Marketing Achievement Awards’ Marketer of the Year
This prestigious accolade recognises individuals who have demonstrated outstanding leadership, strategic brilliance, and who have delivered significant impact on their organisations and the broader marketing environment in South Africa.
The 5 creator marketing metrics that matter most in 2025—here’s what to know
Over half (53%) of U.S. marketers say measuring ROI is the biggest challenge in influencer marketing, according to Linqia’s Oct 2024 report.