Media planning is changing fast. Faster than a TikTok trend. Faster than the client lead changing their mind about the Q3 strategy. And the best planners of the next five years won’t be the ones who just keep up — they’ll shape what comes next
Meta Platforms Inc., seeking to turn its smart glasses lineup into a must-have product, on Wednesday unveiled its first version with a built-in screen. It can show text messages, video calls, turn-by-turn directions in maps and visual results from queries to Meta’s AI service. The latest model, the $799 (R13,400) Meta Ray-Ban Display, features a screen in the right lens.
From measuring scan times, volumes, specific ads, locations and devices that enable optimizing CTV creative and timing, QR codes provide marketers with actionable campaign data that was previously unavailable for most TV campaigns.
They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they used to.
The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.
Airport Ads® has expanded its Visionet™ network with a bold new large-format digital billboard located in the International Departures area of OR Tambo Airport – one of Africa’s busiest global transit hubs.
The SABC has appointed Arise/365 Digital, Media North and Mediamark as specialist digital sales partners following a rigorous and competitive procurement process. “These partnerships are about unlocking greater value for our clients,†said Nomsa Chabeli, group chief executive officer.
South African pay-TV giant MultiChoice has notified shareholders that the agreements necessary to implement the company’s reorganisation have now become unconditional and will begin. “As previously advised, the reorganisation is to be undertaken in order to enable the implementation of Canal+’s mandatory offer for MultiChoice,†the company said.
South Africa’s online retail sector is entering a new era, with e-commerce turnover expected to exceed R130bn by the end of 2025 and capture nearly 10% of the country’s total retail market.
In five years, the income of bookmakers and online gambling services has surged from R10.1 billion to R152.6 billion, a recently published report from Stats SA shows.