Phase 2 adds requirements for measuring the demographic — or persons-based — audience exposure to out-of-home media, building on Phase 1, which only established standards for counting out-of-home media audience impressions.
TikTok is aggressively expanding into search ads, capitalizing on users treating the platform as a search engine alternative to Google, with surging ad spending and AI-powered tools amid regulatory uncertainties.
Forecasts from WARC Media project global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026. The search landscape is evolving beyond traditional search engines to social and video platforms and is outpacing AI search.
WPP Media and Nielsen have struck a deal to enhance audience measurement across TV, streaming, audio, and cross-platform ads via Nielsen One, with integration into WPP’s Open Media Studio. Specific terms remain unclear.
The recent racist comments made on the popular “Open Chats Podcast” have ignited widespread outrage, prompting a strong and heartfelt response from members of the Coloured community and public figures alike.
The exclusive video evidence shows the Independent Development Trust’s (IDT’s) recently suspended CEO, Tebogo Malaka, and her spokesperson, Phasha Makgolane, attempting to bribe Daily Maverick investigative journalist, Pieter-Louis Myburgh.
A new report from the Localisation Support Fund says Shein and Temu have already cost SA over R1bn in local sales and 8,000 jobs since 2020. If their growth continues, over 34,000 jobs could be at risk by 2030.
Collaboration introduces first-ever Attention Economics brief into Red & Yellow’s flagship Brand Challenge.
“This will create an impressive package of entertainment, pairing the highest-calibre brands and franchises, great general entertainment, family programming, and industry-leading live sports.†The company added that the integration will create a truly differentiated streaming offering, providing subscribers with more choice, convenience, quality, and enhanced personalisation.
US video streaming subscription service Paramount+ will no longer be rolling out its standalone app in South Africa. Paramount confirmed to MyBroadband that the service’s content will remain available exclusively through DStv and Showmax due to the company’s distribution agreement with MultiChoice.