Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover
Could Google’s shift to attention metrics move the industry beyond flawed viewability measures? JLR’s Danny Zhu believes so.
Disruptive brands fuel long-term brand value
Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in Brand Z’s Global Top 100 since its inception in 2006.
Are Artificial Intelligence chatbots taking over online search? [Infographic]
To provide some perspective on this, onelittleweb has put together this overview of online search traffic volume, which compares Google Search to artificial intelligence providers.
Phygital: Transform customer journeys with digital, physical integration
Phygital experiences blend digital and physical touchpoints into a seamless journey, as customers no longer separate online and offline interactions.
Google reimagines Search with AI Mode
Google’s new Artificial Intelligence Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoningâ€, according to Alphabet CEO Sundar Pichai.
Publicis Groupe Acquires Captiv8 To Build Massive Connected Influencer Platform
With Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the French multinational advertising and public relations giant says it will launch the world’s largest creator network.
Dentsu achieves slight growth in Q1 thanks to Japan
Dentsu reported 0.2% organic revenue growth in Q1, up from a 3.7% decline last year, driven by strong performance in Japan.
ABC Q1 2025: Newspapers off to a lacklustre start
The Audit Bureau of Circulations (ABC) has released the circulation figures for Quarter 1 2025 for newspapers, showing a lacklustre start to the year.
ABC Q1 2025: Magazines tenacious as custom magazines lead the way
The Audit Bureau of Circulations of South Africa (ABC) circulation figures for Q1 2025 show that the resilience shown by the Magazine category in 2024 is continuing into 2025
How Netflix warmed to the Joburg Film Festival and affirmed city’s ‘vital role’ in growing South Africa’s film biz
Netflix SA has kept a low profile at the Joburg Film Festival due to rival Showmax’s sponsorship, but that’s starting to change.