The Future of Media London 2025. The former VP of Global Media from P&G, Gerry D’Angelo, told last week’s The Future of Media London audience that speed is the biggest challenge any global planner faces today.

Charlie Makin heads to New York and finds an addressable TV market that’s shifting from experimentation to scaled execution.

After years of progress eliminating waste in programmatic media buys, the Association of National Advertisers has added new benchmarks for brand safety and “suitability,” including explicit risks to advertisers buying programmatic web and mobile ad inventory, as well as the sentiment associated with it.

AI is reshaping ad agencies, reducing the need for entry-level hires, according to Sunup: 91% of US senior leaders expect AI to cut headcount, and 57% have slowed or paused junior hiring. Sunup cofounder Brendan Shea discussed the impact on agency models, opportunities, and future trends with EMARKETER.

PubMatic, Scope3 and others have launched the Ad Context Protocol (AdCP), an open standard that lets AI agents communicate with ad platforms. Similar to OpenRTB, it enables buy- and sell-side agents to transact without real-time auctions and bridges today’s DSPs, SSPs and ad servers with future AI-driven capabilities.

The Marketer’s Toolkit 2026 is a map for making sense of a world that’s rapidly and constantly changing through five macro trends to prepare you for next year and make critical decisions right now – here’s what you need to know.

Publicis CEO Arthur Sadoun criticized Omnicom for reporting organic revenue growth on a gross, rather than net, basis. Speaking at the Morgan Stanley European Tech, Media and Telecom conference, he said comparisons must stop after Omnicom’s Interpublic acquisition and hinted Publicis could switch to gross reporting if Omnicom doesn’t adopt net figures.

At The Media Leader’s Future of Media event in London, host Jack Benjamin spoke with Niel Bornman, CEO of Publicis Media Connected UK. Publicis, the fastest-growing global media group, has restructured for post-pandemic growth, with Bornman discussing how its data-driven model is shaping advertiser focus on performance media.

Interpublic Group cut 800 jobs in Q3, bringing total layoffs this year to about 3,200, and vacated 135,000 square feet of office space as part of ongoing cost-optimisation efforts.