ESPN Africa brings French Top 14 rugby to African screens
ESPN Africa has confirmed the acquisition of broadcast rights to France’s iconic Top 14, widening the range of elite club rugby for fans across sub-Saharan Africa.
Only a fraction of TikTok trends last beyond two weeks, Publicis Groupe finds
Its central finding is clear: longevity, not initial virality, determines cultural impact. While TikTok’s rapid content cycle sees trends rise and fall within days, those that spread across three or more countries are typically rooted in shared emotions, everyday behaviours or repeatable cultural cues.
Microsoft buying land in South Africa worth millions for local data centres
The global tech giant’s president, Brad Smith, announced in March 2025 that Microsoft would invest R5.4 billion to expand data centre capacity in South Africa and train South Africans with AI skills.
Beloved VIA Landbouweekliks and kykNET Kwêla presenter and SuperSport commentator Johnny Davids dead at 48 after heart attack
Johnny Davids, the beloved TV presenter of programmes like Landbouweekliks on VIA (DStv 147) and Kwêla and Ysters op die Landgoed on kykNET (DStv 144) who was also a sports commentator on SuperSport in Afrikaans died on Thursday morning after a heart attack. He was 48.
EU officials explore plans for teen social media bans
Despite evidence suggesting that teen social media bans in Australia are not yet having the intended impact, officials in the EU are pushing ahead with their own plans for teen social media bans. Bloomberg reported that Emmanuel Macron, president of France, is leading the charge to implement EU-wide rules on teen app access.
Study finds 11% attention gap in daytime social ads outside home
A major new study has found that social media advertising delivers 11% lower attention and engagement during the day, when consumers are most active out of the home. The findings highlight a clear opportunity for advertisers to get the most from their social campaigns and position out of home (OOH) as a channel to prime and amplify social media campaigns.
Call for participation: 2026 social media landscape survey opens to South African marketers
South African marketers are still often forced to rely on global reports to guide their digital strategies. However, international data rarely reflects the realities of local platforms, audience behaviour, and market-specific challenges.
40% of South Africa’s programmatic ad spend is wasted and most boards don’t know it
An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding misinformation – a structural governance failure raising urgent concerns for marketers, CFOs and boards across the country.
Good news for South Africans who subscribe to DStv
MultiChoice has launched numerous initiatives to make its DStv service more attractive, including lower decoder prices, split billing, and better streaming content.
Why CTV is becoming the first real test of agentic advertising
Connected TV demand is strong, budgets are growing and premium inventory continues to command attention. Yet, for publishers, the growth of CTV has complicated how deals get done. This is the point CTV has now reached, and it explains why the channel is becoming the first proving ground for agentic trading.