Author name: chloeml

Global

Nielsen upgrades Ad Spend Intel platform

Following other industry moves into an AI-focused world, Nielsen’s longtime Ad Intel product is transforming into “Ad Intel AI.” Nielsen says this is the first of a series of products to create “an end-to-end ad ecosystem engineered for the AI era.”

Local

13 streaming services people can watch for free in South Africa

People in SA with capable Internet connections can watch content on 13 streaming services without paying a subscription fee. Two new free-to-view streaming services, AFree TV and MTN One TV, have recently launched in the country, expanding an already extensive list of free streaming content.

Local

Daily Sun App unlocks bigger brand power in Mzansi

Media24 general manager: English news Jerusha Raath said: “We are incredibly proud to mark this next chapter in Daily Sun’s journey with the launch of our new app, which puts our video-first, community-driven journalism directly into the hands of our readers, wherever they are. “Crossing more than 5 million page views in June 2026 is a powerful vote of confidence from our audience.

Global

AI fraud the ad industry has yet to discover

AI has lowered the cost of faking a click, an install, or a conversion and invalid traffic has become more sophisticated and more difficult to separate from the real thing.bDespite feeling confident in fraud detection, marketers participating in a survey estimate they are losing 27% of their ad spend to fraud every year. This amounts to roughly
$3 million annually for the typical survey respondent.

Local

Cape Town radio stations compared: What a week of listening revealed

Cape Town radio stations Kfm, Heart FM, Smile FM and Good Hope FM reviewed. Without audience research or a stopwatch on my phone. Just in the car around Cape Town. Driving to early morning appointments or sitting in Cape Town traffic during the workday or even heading back from the Waterfront and running errands.

Local

Transparency is the best defence against ad fraud

Transparency will drive pDOOH growth, with standardised measurement becoming the foundation of advertiser confidence. With ad fraud continuing to drain marketing budgets, South African brands need to know exactly how audiences are measured and verified in the programmatic DOOH space.

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